In an interview with MultiChannelMerchant, Stephan Spencer had this to say to the announcement that Yahoo! would stop using Google’s technology in favor of its own search engine, and what it would mean for catalogers.
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Many creative strategies are emerging to help merchants tap into this dynamic new search marketplace. As search becomes more embedded into consumer buying behavior, Google’s success provides both a framework and a reason for thinking about search engine friendliness as an integral part of Web design - rather than as an afterthought.
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If consumers find e-commerce appealing because it helps them find and buy products easily and in less time, then your Web site is no longer the shortest distance between points A and B: Google is. This means that the notion of an e-commerce site itself becomes entirely fragmented, as every page becomes a potential entry point and selling opportunity.
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Pure Energy ® is a Vector Limited initiative promoting natural gas to Auckland consumers and businesses. Netconcepts was commissioned to create an information rich and intuitively organised website that would serve Pure Energy’s goals. Easily managed via a Netconcepts content management system, Pureenergy.co.nz offers easily accessed answers to Aucklanders’ natural gas questions in an appropriate design context.
[ database | client admin cms | SEO ]
Visit The Site: Pure Energy
Further Work For This Client: Vector Gas Portfolio, Vector Electricity Network and Vector Networks Portfolio
Why did Van Dyke’s, a South Dakota supplier of equipment to animal trophy-makers and collectors and a subsidiary of Cabelas, chose Netconcepts to overhaul its website and ecommerce strategy?
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Foresight Institute needed an information-rich Web home. We helped them present a wealth of content in an intuitive and search engine optimized site structure. The site also gave Foresight the ability to administer member data, manage the site and offer members access to “members only” content. Taking up the opportunity to integrate GravityMail email marketing capability, Foresight promotes its activities and offers Internet memberships through the site’s user-friendly interface.
[ database | client admin cms | SEO ]
Visit The Site: Foresight Institute
Cybercrime, in all its facets - hacking, online fraud, security breaches, information theft, defacements, electronic espionage, and service interruption - seems to be at an all-time high. If the threat doesn’t seem real enough, peruse some of the thousands of defaced home pages immortalised at…
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